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We begin by establishing your attitude to risk, the reason why you are holding these investments and your investment objectives.

We then obtain a current valuation on ALL of your unit trusts, investment trusts, ISA’s, PEP’s, Bonds, Pensions and savings.

This information is then entered onto our Portfolio Investment Model, which was developed by Tillinghurst-Towers Perrin, a highly respected global actuarial consultancy, which provides O’Sullivan Associates access to a wide range of sophisticated investment techniques.

The landmark study, Determinants of Portfolio Performance, published in the Financial Analysts Journal in 1986 suggested that well over 90% of investment performance is derived from asset allocation decisions, not market timing or stock selection. These findings were confirmed in the follow up study by Brinson, Beebower and Singer in 1991 and numerous subsequent academic studies have reached similar conclusions.

The system generates an Asset Allocation model along with a co-ordinated investment strategy designed to meet your investment objectives, within your acceptable level of risk.

Passive Management:

Passive Management makes no attempt to distinguish between attractive and unattractive securities, or to forecast the future price of securities, or to time when to move into or out of markets or sectors. It involves investing in a selection of asset classes, which will produce the average returns that the various asset classes produce and we will use the same techniques as explained above if you wish to adopt a passive approach to your investment portfolio.